Need help staying on top of trends? Bookmark this: The Top Instagram Reels Trends to Try This Week How Does the Instagram Reels Algorithm Work? So, with that in mind, if you’re looking to reach a Gen Z audience, TikTok may be the place to be.īut if you’re looking to buffer up your Instagram strategy and grow your following, Instagram Reels is a great place to start. In comparison, nearly half of Instagram’s audience falls within the 25-34 age range. It’s important to note that while both platforms offer the same type of content, the demographic on TikTok skews younger than Instagram (between ages 16-24). “Since introducing Reels to our Instagram channel last year, we’ve seen our engagement grow by 280%,” shares Later’s Social Media Manager, Christine Colling. Since their inception, Instagram Reels have been an amazing way for brands and creators to flex their creativity, and extend their reach. Users can record, edit, and clip videos and photos together, set them to music, and post to their feed. Instagram Reels are short-form Instagram videos that can be up to 90 seconds long. The secret to viral growth on Instagram right now? You guessed it: Instagram Reels.īut landing the perfect Reels strategy - and knowing how to use all the different features - is no easy feat.įear not! We’re sharing everything you need to know about Instagram Reels in this ultimate guide.
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